Girls Are Smarter, Inc. is a digital strategy and technology consulting firm that helps media, publishing, and community-driven organizations transform their online presence and maximize operational impact. Founded by Laura Laytham, a seasoned leader in web operations, product development, and digital strategy, we bring two decades of expertise in delivering scalable, high-performance solutions tailored for the evolving digital landscape.
Meet Our Founder: Laura Laytham
Laura Laytham is a recognized expert in website operations, digital product strategy, and technology leadership. She currently serves as Head of Web at Sisense, driving global web strategy for the leading analytics platform.
Laura’s career includes high-profile leadership roles such as:
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Director of Website Operations Strategy at Akamai Technologies
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Director of Product & Technology at Golf Channel Digital
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VP of Product Development for ARTISTdirect and Total Beauty
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Director of Technology for Seventeen Magazine, gURL.com, and Teen Magazine
Earlier in her career, she helped automate the publication of 52 community newspaper editions at Gazette Newspapers, a subsidiary of the Washington Post, and contributed to development teams at Delia’s and the U.S. Department of Education. More recently, she led the redevelopment of Gesher Galicia’s genealogy search platform, optimizing search and indexing using Apache Solr and Soundex.
A National Footprint, Global Impact
Founded in New York City in 2001, Girls Are Smarter relocated to Los Angeles in 2005, and is now based in Orlando, Florida since 2014—while serving clients worldwide. Our collaborative network includes trusted partners like:
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Devon Dudgeon West of Devon Inspiration (San Francisco) for digital marketing solutions
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Thomas Seltzer of Seltzer Design Studios (New York) for advanced UI/UX and design expertise
What We Do Best
We specialize in building intelligent, scalable digital solutions on open-source UNIX platforms, with deep expertise in LAMP, WordPress, and custom content management systems. Our services include:
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Custom CMS Development
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Complex Database Applications
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Responsive Website Development (desktop, tablet, mobile)
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SEO Strategy and Website Optimization
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Social Application Development (Twitter, Facebook, Instagram, Pinterest)
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Email Marketing and Broadcast Messaging
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Community Platforms and Bulletin Boards
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Interactive Campaigns & Sweepstakes
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Award Show Voting Platforms (e.g., Teen Choice Awards)
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E-commerce Sites & Multimedia Solutions
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Genealogical Programming & Data Indexing
We also bring specialized experience in multimedia content, including video and audio processing for digital platforms.
A Unique Blend of Tech & Storytelling
With a journalism degree from NYU and dual B.A. and Master’s degrees in Cinema Studies, Laura merges technical expertise with editorial and storytelling skills. This distinct combination ensures that Girls Are Smarter delivers solutions that are not only technically superior but also audience-focused, brand-aligned, and market-savvy.
Our Philosophy
At Girls Are Smarter, we believe in building smarter applications—and smarter partnerships. Success isn’t just about technology; it’s about collaboration, communication, and crafting solutions that work for real people in real-world scenarios.
Ready to Build Smarter?
Explore our Clients & Projects or Contact us to discover how we can help you elevate your digital strategy and deliver measurable impact.